In recent times, underground artist have stressed a lot paying monies to radio Dj’s for airplay and hype which turns to yield nothing but null value 🙂
We live in the internet era where artist can take full advantage and control their music affairs without any sort of hassle… putting your demos and records on portal for downloads and streaming gives much returns than the traditional way of paying ‘payola” to radio Dj’s which somewhat is limited to some few listeners in a geo area.. unlike radio promos, bloggers and online streaming portals sells the artist out in many grand style.. publicity goes viral in most cases and a lot.
REGARDING THIS ARGUMENT, ENTERTAINMENT AND MUSIC PORTAL BLOGGER, EFO JULIUS HAS ADDED HIS VOICE ON WHY UPCOMING ARTIST MUST GIVE ATTENTION TO THE INTERNET.. READ BELOW:
“Upcoming artistes forget about the radio promo and focus on the music streaming apps and sites out there. It offers you the chance to monetize your music and moreover make some cool cash…
We are in the modern age, Things has changed. Gone are the days when musicians had to walk miles to radio stations with their CDs OR Cassette Tapes for an airplay from DJ’s and presenters. Some even paid huge amounts in other for their songs to be played for few days or even a month on radio.
You can imagine how it was like. The stress and anxiety. Some couldn’t get the air play because they couldn’t afford the amount requested, Some got the chance to hear their songs being played on radio because they were friends or family-related to some top notch DJ’s and radio presenters back then.
The modern radio promo is dying out slowly. Well to me it is. Why am I saying this? Ask yourself when was the last time some one had his break-through in music, not only music but other forms of creativity on a radio? None I could remember in this modern age.
The likes of Kwesi Arthur should be a typical example. A young boy who has risen to fame in the shortest possible time. In the blink of an eye, He got nominated at the BET. One of the world’s most famous music awards scheme. Did the radio get him there, Absoluetly not. The internet did, Yes the internet did.
Upload your songs on music platforms online before you focus on the radio airplay. I am done talking. You can agree with me or disagree with me. The baton is in your hands.”